Tag Archives: radiohead

save the melting polar bears!

Wait..what? Polar bears are melting? Well, if you say so, Coca Cola..


You know that feeling of shock you get when a big brand does something stupid? You think, don’t they have enough money to throw around to make sure this kind of thing doesn’t happen? Yeah..that.

And you know that feeling of shock you get when you find out white fuzzy cuddly terrifying killer bear things are capable of MELTING? You think, don’t the laws of physics have something to say about this? Yeah..that.

Imagine both of those feelings together, and you’ll get an approximation of my reaction on hearing the soundtrack to the above video, a Coca Cola/WWF charity thingy, asking you to help, and I quote,

save the home of the polar bear, which is melting.

End quote.

Assumptions are never good enough

Yes, yes, I know what they mean. But assuming that your customers will know what you mean when you word something stupidly is just not good enough.

It’s not good enough for Coca Cola, it’s not good enough for WWF, it’s not good enough for anyone who works in advertising or charity.

And it’s certainly not good enough for those fuzzy wuzzy bears, who are pretty genuinely sadface about their home disappearing. Here’s Greenpeace doing it better. Warning: this made me weep actual tears.

homeless polar bear :(((

Am I overreacting? Here’s the thing: Any time your wording causes me to concentrate on the actual words you’re saying, and write a blog post ridiculing them, you’ve just distracted me from your (genuine) cause.

Avoid the smudgy windows

Writer and renowned clever bloke George Orwell once remarked that good prose is like a window pane. When you write, readers should be able to see through your words to the truth behind. As soon as your words jar a bit, it’s like seeing a smudge on a window – you don’t see the view through the window, you see the smudge.

So when you can’t be bothered to sort out the relative pronoun in your sentence, with the result that it sounds like you’re telling me polar bears are melting, my focus has shifted way away from the real problem. And that doesn’t help anyone.

Get your act together, Coca Cola/WWF. The white fuzzy killing machines deserve better.



Filed under how not to write

5 songs for when it’s so early it’s still late

It’s 3am. It’s dark. Most people are either just coming home from their nights out, or tucked up and sleeping like sensible bunnies. But you, being an emimently unsensible bunny, are just getting up. What sweet musical flavours will fill your ears?

Maybe you’re getting up for an event for work. (Why do they always need you to be there about four years before it starts?) Maybe you have a novel to work on. Maybe you’re going on holiday! Which is unquestionably awesome! But the only flight you could afford requires you to get yourself to the airport during the hours of darkness. This time of day/night is usually called ‘late’, except that if you’ve already slept tried to sleep, it’s called ‘early’. Clearly, your music must be chosen carefully.

You need something that’s not going to angrify you. Something that will be suitable for one who is stumbling, eyes 70% closed, from the caverns of sleep. Something that will damp down your natural inclination to murder anyone who utters a word or two in your direction.. And yet, something that will empower you for the day ahead.

rowr!this is what you’re aiming for.

Fear not! A Different Daylight is at hand with some musical advice which you will disagree with yet be too 3am-tired to say so! Continue reading


Filed under lists of things