The Economist Style Guide is a thing of beauty. But more for the book’s content than its cover.
click to embiggen
I checked, and ‘useage’ isn’t an alternative spelling. It isn’t optional. It’s just..how can I put this? Wrong.
And it’s on the front cover of a guide to how to write English.
And they spell it correctly inside the book.
Advertisements
Reblogged this on Neversmith and commented:
ah, useage and embiggen, two of my favourite words, thanks for the lol post
Haha I love embiggen! A sadly neglected word – I think we should work to popularise it.
Useage usage… yup, even MS has a squiggly red line under. Probably using a Mac to do the design – does it have a spell check?
I just don’t understand a) why they changed it from previous editions, and b) why they spelled it right inside but wrong on the front cover. And you shouldn’t need to rely on your spell checker to get the spelling right if you’re The Economist!
Ahhhhhhhh stuff like that drives me nuts! EDIT!!!
A slogan that has bugged me for years is by Europe’s Best (frozen fruits and veggies): “We only freeze the best!”
Really? That’s all you do to the best? You don’t pick it, pack it, sell it, etc? Is that the point you’re trying to get across? Learn your modifiers! “We freeze only the best!” That’s it! How do they not have people to tell them that?
YES I am with you there! Sometimes I think people don’t think about the words they spent a lot of money printing on everything 😦